2026-09-20T14:14:17Zhttps://api.mountainscholar.org/server/oai/request

oai:mountainscholar.org:10217/2383692025-12-30T03:34:04Zcom_10217_100532com_10217_100000com_10217_100460com_10217_100303col_10217_182111col_10217_100465

Montgomery, Emily, author Tham, Samuel M., advisor Champ, Joseph, committee member Aubry, Lise M., committee member 2024-05-27T10:31:50Z 2024-05-27T10:31:50Z 2024 montgomery_colostate_0053N_18206.pdf https://hdl.handle.net/10217/238369 https://doi.org/10.25675/3.02518 Great white sharks are listed as a vulnerable species under the International Union for Conservation of Nature (IUCN) red list. This study uses the theory of planned behavior (TPB) to test how different factors such as attitudes, subjective norms, perceived behavioral control along with representations and fear of great white sharks affect great white shark conservation behavior intentions. This study (n= 218) used a 2 (fear) x2 (representations) between-subjects experimental design. The main findings from this study found that participants had higher positive attitudes toward great white sharks when exposed to the stimuli featuring the presence of fear image compared to the absence of fear image; however, there was no significant difference in great white shark conservation behavior intention based on the four conditions participants were assigned to. All other results in this study analyzing factors of TPB and great white shark fear and representation were expected and supported by TPB and previous research. born digital masters theses English eng Colorado State University. Libraries 2020- Copyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright. fear representation conservation theory of planned behavior great white sharks Effect of fear and representations of great white sharks on great white shark conservation behavior Text Master of Science (M.S.) Masters Journalism and Media Communication Colorado State University This Item is protected by copyright and/or related rights (https://rightsstatements.org/vocab/InC/1.0/). You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). open.access