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oai:mountainscholar.org:10217/2354232025-12-30T03:36:30Zcom_10217_100532com_10217_100000com_10217_100460com_10217_100303col_10217_100538col_10217_100465

Talley, Rebecca Suzanne, author O'Keefe, Garrett, advisor Zimmerman, Don, committee member Irlbeck, Nancy, committee member 2022-07-11T20:01:50Z 2022-07-11T20:01:50Z 2010 https://hdl.handle.net/10217/235423 https://doi.org/10.25675/3.018865 Agriculture producers have had a long-standing relationship with trade publications, turning to these sources for information that is used to make decisions in their production management, in turn affecting the entire multi-billion dollar industry in the United States. Editors of these trade publications act as gatekeepers of the information that is published, allowing information into the publication or excluding it. Ultimately, this has an impact on the information that reaches agriculture producers and has an overall affect on the agriculture industry. This study examined the criteria agriculture editors value in sources, those sources that are most used and most preferred and why, those channels that are most used and most preferred and why, and if a source' s channel use affects the use of that source' s information. Results indicated that agriculture editors put a high value on sources that provided accurate, unbiased information and were easily accessed. Due in part to these criteria, editors rated sources that are publicly funded higher than most of those that are privately funded as most used and most preferred sources. Editors also indicated that e-mail was the most used and preferred information channel due to ease and efficiency, with the majority feeling that the information channel a source delivered information through influenced the use of that source' s information. Findings from this study indicate that sources may be able to push information to agriculture editors, and ultimately to publication, by conforming to those criteria that editors value and by delivering information through their preferred information channels. masters theses English eng Colorado State University. Libraries Catalog record number (MMS ID): 991014603879703361 S494.5.A39 T35 2010 2000-2019 Copyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright. Agricultural literature -- United States -- Decision making Agriculture publishing -- United States -- Decision making Agriculture -- Research -- United States Gatekeeping in agriculture publications: agriculture editors' uses of information sources and channels Text Master of Science (M.S.) Masters Journalism and Technical Communication Colorado State University This Item is protected by copyright and/or related rights (https://rightsstatements.org/vocab/InC/1.0/). You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). open.access