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oai:mountainscholar.org:10217/1814252025-12-30T03:28:08Zcom_10217_100532com_10217_100000com_10217_100460com_10217_100303col_10217_100538col_10217_100465

Blackburn, Hayley Eve, author Sivakumar, Gayathri, advisor Martey, Rosa Mikeal, committee member Gibson, Katie, committee member 2017-06-09T15:42:53Z 2017-06-09T15:42:53Z 2017 Blackburn_colostate_0053N_14156.pdf http://hdl.handle.net/10217/181425 https://doi.org/10.25675/3.018671 Zip file contains program tracking spreadsheet. I examine the representations of Black women characters in professional settings on seven television drama texts. Black features are subjected to Eurocentering—the reduction of racial heritage markers to align with Eurocentric values—to protect hegemonic traditions under the guise of racial neoliberalism. This study focuses on hairstyles for Black women because hair functions as a racial signifier to the audience and is thus a key component of the visual rhetoric under observation. I answer the research question: how does the visibility and representation of natural hair invite the audience to discipline Blackness in professional spaces. The findings reflect that natural hair does lack visibility, with less than 25% of the sample representing significant moments for the main characters to interact with natural hair, and when visible the representation tends towards a disciplinary frame. Natural hair is a symbol of the Black savage framing that reinforces the superiority of Whiteness in the professional world. The Black woman with altered hair becomes a symbol for a civilized, thus successful, Black body able to participate in a professional society while natural hair remains the symbol for the opposite. Overall, audiences are invited to view natural hair in a very limited capacity for professional characters, and the framing reinforces negative perceptions of natural hair for Black women in a work-based Western society. born digital masters theses ZIP XLSX English eng Colorado State University. Libraries 2000-2019 Copyright and other restrictions may apply. User is responsible for compliance with all applicable laws. For information about copyright law, please see https://libguides.colostate.edu/copyright. Working on my hair: a visual analysis of natural hair and Black women professionals in popular television programming Text Master of Science (M.S.) Masters Journalism and Media Communication Colorado State University This Item is protected by copyright and/or related rights (https://rightsstatements.org/vocab/InC/1.0/). You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). open.access